Mars, Inc. - e-commerce
Services
Digital
e-commerce
Creative Strategy
Brand Strategy
Art Direction
Client
Mars, Inc. - e-commerce
Location
VML Cincinnati
Year
2014-2019
Info
In 2014, Mars, Inc. partnered with VML’s Cincinnati office to reimagine the role of Amazon product detail pages (PDPs) across its portfolio of brands. Using shopper data and strategic insights, I helped redefine the purpose of PDPs—transforming them into storytelling platforms that clearly communicated each product’s value. I led the creation of PDPs for hundreds of Mars products, as well as Amazon brand stores and Walmart PDPs, using data-driven design to bring the unique story of each product to life.
