Betty Crocker - General Mills - social media

General Mills tasked our VML team with increasing engagement across the social channels for Betty Crocker. My role as Senior e-commerce Designer contributed to driving audience interaction through weekly content programs, delivering posts, reels, and pins across Facebook, Instagram, and Pinterest. Each piece of content I created connected inspiration to action, linking directly to products, purchase locations, and meal ideas that showcased delicious ways to use their brands.